by Ricki Muñoz | Mar 25, 2026 | auto, design, meta, user experience
Buying a car is one of the more consequential consumer decisions most people make. It is expensive, often urgent, and increasingly complex. And yet, for all the time and attention people devote to it, the process itself remains oddly unstructured. Most buyers begin...
by Ricki Muñoz | Feb 25, 2025 | auto, design, user experience, Vehicle OS, video
Automotive UX is at a turning point—either continue chasing screen-heavy minimalism or embrace a smarter balance of digital and physical controls. At CES 2025, Scout Motors introduced Community UX, a bold challenge to the screen-dominated UX trend, blending digital...
by Ricki Muñoz | Jul 31, 2024 | auto, user experience
Ford is unleashing a substantial performance upgrade for Mach-E GT owners with their new performance upgrade that cuts 0-60 times from 3.8 seconds to just 3.3 seconds, a number that bests key competitors from Tesla and Porsche. We’ve seen this before from Tesla,...
by Ricki Muñoz | Oct 16, 2023 | auto, design, user experience, Vehicle OS
Kia’s Remarkable EV Strategy by Ricki Muñoz | Jun 19, 2024With Kia's launch of their new EV3 compact crossover, it has become evident that along with EVs 6, 9, and 5, Kia has rolled out a robust EV lineup covering nearly every key crossover segment: subcompact...
by Ricki Muñoz | Sep 26, 2023 | auto, design, user experience
From Motor Trend: “We know how to do drivetrains … and we’ve been in chemistry research for batteries for 20 years now. Software was bigger decision, because … We need to control the brain and the central nervous system of the car, and we...
by Ricki Muñoz | Sep 13, 2023 | auto, design, user experience, video
As part of BMW Blog’s excellent, in-depth interview with Kai Lander, head of BMW iDesign about BMW’s intriguing Vision Neue Klasse concept sedan, we were treated to a sneak preview of the next-generation iDrive software, including some novel interactions...
