Introducing Autolitics Studio
Buying a car is one of the more consequential consumer decisions most people make. It is expensive, often urgent, and increasingly complex. And yet, for all the time and attention people devote to it, the process itself remains oddly unstructured. Most buyers begin...
Scout Motors Community UX: A Smart Balance of Physical and Digital
Automotive UX is at a turning point—either continue chasing screen-heavy minimalism or embrace a smarter balance of digital and physical controls. At CES 2025, Scout Motors introduced Community UX, a bold challenge to the screen-dominated UX trend, blending digital...
Honda and Their Insane EV Strategy
Honda made a big EV splash at CES with their AFEELA and Zero series EVs. Let’s unpack the madness.
The Jaguar Rebrand Disaster
Jaguar's psychedelic rebrand launch The internet has been in a tizzy this week about Jaguar's rebrand featuring a bizarre video and confounding logo update, but so far no car. We'll take a look at what Jaguar released online this week, and then take a look back at how...
Honda Prologue’s Rise: A Surprising New Contender in the EV Market
The Honda Prologue has quietly made waves in the U.S. EV market, now ranking as the fifth best-selling EV in the country. This impressive development might be surprising, especially given Honda’s cautious approach to EVs. While others like Ford and GM have invested...
Tesla Robovan vs Waymo Driver vs Zoox
Tesla Robotaxi Launch
We, Robot: Musk's Scatterbrained Robotaxi Preview Teases Autonomy but Leaves us Confused Tesla finally pulled the wraps off their much-hyped Robotaxi (or is it Cybercab?) at We, Robot, a predictably chaotic, surprisingly confusing rave-style launch party. Six months...
Ford’s Chaotic EV Strategy
When Ford debuted the Mustang Mach-E concept in 2019, there was a palpable sense of excitement. It felt like the iconic automaker was about to make a giant leap in its efforts to compete with Tesla. The Mach-E was a showstopper, boasting a sleek design, outstanding...
Mach-E GT gets a software-enabled performance upgrade
Ford is unleashing a substantial performance upgrade for Mach-E GT owners with their new performance upgrade that cuts 0-60 times from 3.8 seconds to just 3.3 seconds, a number that bests key competitors from Tesla and Porsche. We've seen this before from Tesla, who's...